Brand Licensing

Steven Shapiro's picture

Klaatu Barada… BatSharkRepellant!

A few weeks ago, I expanded my horizons. I hung out with three other grown men and played a fantasy-based card game called Dominion. Shortly after I arrived, you could hear the voice of our host's wife ring from the kitchen:

“NERDS!”

But the problem with diversifying one's geek is that something gets confused in translation. By this I mean, my brethren no longer understands what I’m talking about. Case in point:

‘Hey Guys, want to play Arkham Horror next week?’...

Read the rest of the entry >>

Steven Shapiro's picture

Klaatu Barada… BatSharkRepellant!

A few weeks ago, I expanded my horizons. I hung out with three other grown men and played a fantasy-based card game called Dominion. Shortly after I arrived, you could hear the voice of our host's wife ring from the kitchen:

“NERDS!”

But the problem with diversifying one's geek is that something gets confused in translation. By this I mean, my brethren no longer understands what I’m talking about. Case in point:

‘Hey Guys, want to play Arkham Horror next week?’...

Read the rest of the entry >>

Steven Shapiro's picture

Klaatu Barada… BatSharkRepellant!

A few weeks ago, I expanded my horizons. I hung out with three other grown men and played a fantasy-based card game called Dominion. Shortly after I arrived, you could hear the voice of our host's wife ring from the kitchen:

“NERDS!”

But the problem with diversifying one's geek is that something gets confused in translation. By this I mean, my brethren no longer understands what I’m talking about. Case in point:

‘Hey Guys, want to play Arkham Horror next week?’...

Read the rest of the entry >>

Steven Shapiro's picture

Klaatu Barada… BatSharkRepellant!

A few weeks ago, I expanded my horizons. I hung out with three other grown men and played a fantasy-based card game called Dominion. Shortly after I arrived, you could hear the voice of our host's wife ring from the kitchen:

“NERDS!”

But the problem with diversifying one's geek is that something gets confused in translation. By this I mean, my brethren no longer understands what I’m talking about. Case in point:

‘Hey Guys, want to play Arkham Horror next week?’...

Read the rest of the entry >>

Steven Shapiro's picture

Klaatu Barada… BatSharkRepellant!

A few weeks ago, I expanded my horizons. I hung out with three other grown men and played a fantasy-based card game called Dominion. Shortly after I arrived, you could hear the voice of our host's wife ring from the kitchen:

“NERDS!”

But the problem with diversifying one's geek is that something gets confused in translation. By this I mean, my brethren no longer understands what I’m talking about. Case in point:

‘Hey Guys, want to play Arkham Horror next week?’...

Read the rest of the entry >>

Steven Shapiro's picture

Klaatu Barada… BatSharkRepellant!

A few weeks ago, I expanded my horizons. I hung out with three other grown men and played a fantasy-based card game called Dominion. Shortly after I arrived, you could hear the voice of our host's wife ring from the kitchen:

“NERDS!”

But the problem with diversifying one's geek is that something gets confused in translation. By this I mean, my brethren no longer understands what I’m talking about. Case in point:

‘Hey Guys, want to play Arkham Horror next week?’...

Read the rest of the entry >>

Steven Shapiro's picture

Speak Softly and Carry a Big Brand Promise; You Will Go Far

I'm not the kind of person that let's a read run stale. An Amherst alum once told me that if you can't get through a book, its not worth the struggle because a book that clearly isn't speaking to you is taking you away from reading something you will truly enjoy. Well, I had Jonathan Salem Baskin's "Branding Only Works on Cattle" on my coffee table for MONTHS.

Bookmark securely lodged at page 163.
Half way through a chapter.

But I did find my way back to Baskin and...

Read the rest of the entry >>

Steven Shapiro's picture

Speak Softly and Carry a Big Brand Promise; You Will Go Far

I'm not the kind of person that let's a read run stale. An Amherst alum once told me that if you can't get through a book, its not worth the struggle because a book that clearly isn't speaking to you is taking you away from reading something you will truly enjoy. Well, I had Jonathan Salem Baskin's "Branding Only Works on Cattle" on my coffee table for MONTHS.

Bookmark securely lodged at page 163.
Half way through a chapter.

But I did find my way back to Baskin and...

Read the rest of the entry >>

Steven Shapiro's picture

Speak Softly and Carry a Big Brand Promise; You Will Go Far

I'm not the kind of person that let's a read run stale. An Amherst alum once told me that if you can't get through a book, its not worth the struggle because a book that clearly isn't speaking to you is taking you away from reading something you will truly enjoy. Well, I had Jonathan Salem Baskin's "Branding Only Works on Cattle" on my coffee table for MONTHS.

Bookmark securely lodged at page 163.
Half way through a chapter.

But I did find my way back to Baskin and...

Read the rest of the entry >>

Steven Shapiro's picture

Speak Softly and Carry a Big Brand Promise; You Will Go Far

I'm not the kind of person that let's a read run stale. An Amherst alum once told me that if you can't get through a book, its not worth the struggle because a book that clearly isn't speaking to you is taking you away from reading something you will truly enjoy. Well, I had Jonathan Salem Baskin's "Branding Only Works on Cattle" on my coffee table for MONTHS.

Bookmark securely lodged at page 163.
Half way through a chapter.

But I did find my way back to Baskin and...

Read the rest of the entry >>

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