As soon as #bostonstrong went viral, my mind immediately turned to trademarks. Because I’m a dork and that occupies and HUGE chunk of my daily thought. But, my dork senses were right this time, apparently, since I checked the USPTO database this morning and there are already EIGHT pending applications for “BOSTON STRONG.” All filed by different parties. Ruh roh. Looks like we’re gearing up for a lot of paperwork, and...

As soon as #bostonstrong went viral, my mind immediately turned to trademarks. Because I’m a dork and that occupies and HUGE chunk of my daily thought. But, my dork senses were right this time, apparently, since I checked the USPTO database this morning and there are already EIGHT pending applications for “BOSTON STRONG.” All filed by different parties. Ruh roh. Looks like we’re gearing up for a lot of paperwork, and...

As soon as #bostonstrong went viral, my mind immediately turned to trademarks. Because I’m a dork and that occupies and HUGE chunk of my daily thought. But, my dork senses were right this time, apparently, since I checked the USPTO database this morning and there are already EIGHT pending applications for “BOSTON STRONG.” All filed by different parties. Ruh roh. Looks like we’re gearing up for a lot of paperwork, and...

I have a love/hate relationship with the media when it comes to "reporting" about trademarks and branding, and this article on CNN (via Rolling Stone) definitely falls in the "hate" category.  The annoying - and inaccurate - headlines blares "Jay-Z and Beyonce Lose Bid to Trademark 'Blue Ivy.'  I'm not even going to bother to explain what the article says -...